With the price of consumer products like orange juice and other groceries continuing to rise, I wouldn’t be so stunned to determine this bar marked at $18.50 inside of a U.S. sector. It’s thick, feels particularly Particular, and definitely isn’t one thing I could just tear via in a single sitting down.

What started off as a local innovation in Dubai has now captured the hearts of thousands and thousands around the globe, because of the power of social media marketing along with the irresistible charm of Center Jap-impressed flavors.

As the chocolate proceeds to realize level of popularity, It really is distinct that Dubai Chocolate is a lot more than simply a deal with—it's a cultural phenomenon that reveals no indications of slowing down.

Spinoffs of Dubai Chocolate have emerged across the U.S., with some chocolatiers developing their particular variations from the bars and various retailers advertising the treats. Some Us residents have also been purchasing the bars directly from Dubai.

Although Costco doesn’t provide the first from Dubai, the bite-sized pistachio and knafeh stuffed chocolates from Bouchard are an available and inexpensive substitute. The generously sized box is crammed with 41 chocolates and sells for $17.

Dubai chocolate was launched underneath the title "Can't Get Knafeh of It".[4] And not using a large advertising and marketing spending budget, Deal with relied on influencers to advertise the chocolate on social media, and many influencers filmed them selves making an attempt and examining the chocolate.

Dubai Chocolate triggered gross sales of $22 million in just the initial 3 months of 2025 and helped drive Dubai Duty Totally free's profits to your document, the corporate said.

This bar tasted exactly the way I imagined, and if you’ve ever eaten Middle Eastern sweets ahead of, you’ve most likely bought a great sense of it, way too.

To your uninitiated, Center Eastern confections are merely culinary dreams, unobtainable with out a very long journey to some overseas land. Having said that, if you've been next the viral craze that may be Dubai knafeh pistachio chocolate — a dreamy chocolate bar stuffed with crunchy pistachio and phyllo-sort filling, aka Dubai chocolate — having some in hand is easier than you might imagine.

Each day continues to be unbelievable: extended strains, energized tourists, and a great deal of like for our chocolate. It here has been remarkable viewing folks from all around the environment halt by to get a taste!"

So, no matter whether you’re a chocolate lover or simply just someone that enjoys staying Section of the newest tendencies, you received’t desire to miss out on out on this sweet flavor of Dubai!

This rise in reputation brought about the price of the chocolate to extend, leading to a secondary industry where resellers started obtaining up large portions of the merchandise and offering it at Significantly better costs.

I’ve put in the past yr seeking as a lot of bars as I'm able to, so for those who haven’t tried out a person however — or if you’re presently a enthusiast and want additional — Allow me to share the best (and vetted) destinations to order Dubai chocolate bars.

The Chocolate S’mores flavor is sweeter when compared to the OG; the marshmallows and graham cracker bits complement the presently crunchy-creamy-toasty filling. I highly advise it.